Hotel Innovation. Milan · London Advisory for travel and hospitality tech startups. The hotel side of the table, on your team.

N° 03 / Advisory
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You build for travel.
We know how hotels
actually run.

Advisory for hotel and travel tech startups

Hospitality and travel tech advisory for startups — hotel operations, procurement and integrations, from the hotel side. Milan & London.

Your customers are hotels. Hotels are not technology companies.

We advise travel and hospitality tech startups from the hotel side: how properties actually run, how groups choose vendors, how your product fits their stack.

Advice, not code. Your team builds; we help it land.

Book the free 30-min call What we advise on

Start with a free 30-min call — no commitment, no charge.

Built inside Belmond, Waldorf Astoria, Hilton.

advisory · in short hotel innovation

works withfounders, product and sales
bringsthe hotel side of the table
coversoperations, RFQs, integrations, rollout
writes codeno — your team builds
leaveseverything documented, yours to keep

§ The last mile

Selling to a hotel is the start.
Getting it used is the work.

Most hospitality companies are drowning in tools that create more friction, not less. A new product has to earn its place on the operation, not only on the contract.

A stack of hundreds.

Most systems overlap. None talk to each other properly. Your product is one more to connect.

Every property is different.

Shared ops, shared reporting, each property doing things slightly differently.

Teams short on time.

Teams already waste time navigating tools instead of serving guests.

§ What we advise on

Hospitality tech advisory,
from inside the operation.

Experience across operations, commercial strategy, RFQ processes, systems architecture, integrations and end-to-end delivery inside hospitality groups. Put to work for your startup.

Hotel operations

How properties actually run, department by department, so your product fits the day of the people who will use it.

How hotels buy

RFQ processes, vendor selection, who signs off and who uses it. How it works inside hospitality groups.

Integrations

Which hotel systems your product has to talk to, and how to connect without becoming another login.

Pilots

A first pilot a hotel can say yes to: one property, one problem, real results to back the business case.

Rollout

From one property to the rest of the group: training, handover and executive-level alignment.

Product & pitch

Your roadmap and your pitch, pressure-tested against what hotel teams actually need.

§ Who it's for

Travel and hospitality
tech startups.

Stage 01

Before the first hotel.

You are shaping the product. Check it against how hotels actually run before you build the wrong thing.

Stage 02

The first hotel customers.

Pilots, RFQs, integrations. Get the first properties live and turn them into references.

Stage 03

Scaling to hotel groups.

Central IT, procurement, InfoSec and legal in play. Rollout across properties without losing the operation.

§ How it works

Fixed days.
Written advice you keep.

Intro call (free) Fixed advisory days You keep everything.

No lock-in. No retainer. Notes, documents and recommendations in your hands from day one.

step 01

Intro call.

You walk us through the product, the hotels you sell to and where it gets stuck. We come back quickly with an honest read on where we can help. No charge.

day 0 · free

step 02

Agree the days.

We quote a fixed number of advisory days, up front, in writing, for a pre-agreed scope. You approve that number before anything starts. No extras.

fixed quote · no surprises

step 03

Work with your team.

Sessions with founders, product and sales: reviews, workshops, pitch and RFQ preparation, pilot design. Advice, not code.

founders · product · sales

step 04

Written down, yours.

Findings, recommendations and next steps documented in your drive. Yours to keep and share with your team and investors.

your drive · your docs

step 05

Decide, only then.

If it works, we agree the next block of days. If not, you keep everything and we part as friends.

optional · your call

Have a problem in mind? Let's talk ↗

§ Terms

Fixed price, no surprises

Flat day rate. Pre-agreed scope. No extras, no expenses.

* final quote depends on complexity, days and resources involved.

You own everything

Notes, documents, recommendations. Everything stays with you.

Zero lock-in

No subscription, no retainer, no obligation to continue.

Not the right fit if

You need a developer to build your product.
You want someone on retainer long-term.
You’re looking for the cheapest option.

Running a hotel or a group?

Forward deployed engineering for hotels ↗

§ Founder

Fabio.
The hotel side of the table, on your team.

Fabio Maggioni, Founder

Built at the intersection of hotel operations and technology.

I’ve worked across systems touching every department in a hotel, which means I understand how properties actually run, not just how they’re designed.

Most consultants sit on one side, operations or technology. I work across both. My experience spans operations, commercial strategy, RFQ processes, systems architecture and development, integrations, and end-to-end delivery, from vendor selection through to implementation and executive-level alignment.

Background includes leading hospitality groups such as Belmond, Waldorf Astoria, Hilton and IWG. Now running Hotel Innovation: an independent team focused on building solutions that work in reality, are owned by the teams using them, and deliver impact from day one.

Connect on LinkedIn ↗

Based: Milan · London · on-site anywhere

Languages: Italian · English

§ FAQ

Questions startups
ask first.

What does a hospitality tech advisor do?

We sit on your side of the table with the hotel’s point of view: how properties actually run, how hotel groups choose vendors, which systems your product has to talk to, and how to design a pilot and a rollout a hotel can say yes to.

Do you write code?

No. This is advice, not development. Your team builds; we help it land in hotels. If a hotel needs hands-on engineering, that is our separate forward deployed engineering service for hotels.

Which startups do you work with?

Travel tech and hospitality tech startups that sell to hotels, resorts and hospitality groups: before the first hotel, with the first hotel customers, or scaling to groups.

How much does it cost?

The intro call is free. Advisory is a fixed number of days at a flat day rate, quoted in writing for a pre-agreed scope before anything starts. No extras, no expenses, no retainer.

Where do you work?

From Milan and London, remote or on-site anywhere. In Italian and English.

§ A conversation · no commitment

Tell us what you're
building for hotels.

A conversation about your startup.

You walk us through the product and the hotels you sell to. We listen carefully, ask the questions that matter, and come back quickly with an honest read on where we can help. If there’s something to pursue, we schedule a second call.

Before we talk — a few things worth thinking about

Who are your hotel customers today, and who do you want next?
Which hotel systems does your product have to talk to?
Where do deals or pilots get stuck?
Who on the hotel side signs off, and who uses it every day?
What does good, six months from now, look like?

Get in touch

Drop us a line.

Email fabio@hotelinnovation.it or use the form below.

Selling to a hotel is the start.Getting it used is the work.

Hospitality tech advisory,from inside the operation.